> For the complete documentation index, see [llms.txt](https://hash-store.gitbook.io/hash-game-store-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://hash-store.gitbook.io/hash-game-store-whitepaper/growth-strategy/attracting-players.md).

# Attracting Players

### <mark style="color:red;">Pioneer Duties</mark>

Developers on the pioneer program will be tasked with a few simple steps to help promote Hash Game Store:

* **Games:** Developers launch and post the latest updates of their games on HGS.
* **Social Media & Community:** Developers will coordinate with Hash Game Store to advertise the platform as a home for their games at key moments in the platform’s development, such as launch, open beta, etc.. so that they can  attract their communities to HGS.
* **Press release:** Developers should be able to launch a co-joint press release with HGS about their presence on the platform and new games releases.
* **Quotes:** Developers should share some quotes about the advantages of using HGS. These quotes will be used for marketing and awareness purposes
* **Special content:** Developers and HGS should do their best to create relevant content for HGS cross-promotion (primarly through social media presence).

### <mark style="color:red;">**Additional Campaigns**</mark>

* **Referral Race**: Every week, the top 5 users who can bring more paying friends to the platform will get rewarded with HGS Tokens. This program isn’t scalable for large quantities of players, so a second referral program will be put in place later on.
* **Referral Rewards Program**: every player who brings friends to the platform will earn 2% of any amount spent by the people they bring on and 1% from the people who get brought on by the people they invited.

### <mark style="color:red;">Social Media</mark>

There will also be multiple channels through which we will attract the core gaming audience, namely **Discord**, **Twitter** and **Telegram**. More **competitions like the referral race program** will be put in place to ensure social media growth.